Hello, I’m Antony – welcome to my world…

…a world of design, a world of passion and a world of opportunities just waiting to materialise.

I love design, how it interacts with people and how it can actually change the way people think. I hope you’ll enjoy looking through my world – or indeed, a snippet of it.

e: ant@godsdesign.co.uk


Design before computers ruled the universe

I’m old enough to remember working with Exacto blades and poisonous chemicals to create layouts for printing. I’m old enough to remember printing. I’m young enough to be considered an expert at computer programs, so there’s a bright side to this story and the memories are the truth…except I’m too old to be sure they are the correct memories, but not old enough to accidentally wear my underwear outside of my pants. Where was I? Oh, yes…the short and weird history of the days before computers were in every design studio, home, car, video game, and smart phone. Read more…


Opinion: the Design Museum Shop identity

Graphic Design
The Design Museum Shop has a new identity. Build’s friendly, fun scheme has been superseded by Spin’s elegant, pared back approach. Graphic design in microcosm. Five years ago, the Design Museum shop adopted a new visual identity system created by Build.

“We tried numerous approaches, many of them serious, even a little high-brow,”

the studio said of its work on the project.

“The end result was much more fun, approachable and of course enticing, to get feet through the shop door at the end (or the start) of a visit.”

That scheme has now been replaced with a new one by Spin (as we reported here) which aligns the shop much more closely with the main Museum brand (merely adding +SHOP to the existing GTF-designed mark) and elegantly employs a simple line as a graphic device to tie the scheme together. Read more…

Web/Graphic Design Trends in 2012

Design trends for this year are bold and aim to grab audience attention.

The focus is still on aesthetics but functionality is also crucial. Web style is the procedure of preparing and developing a website. Textual content, pictures, electronic marketing and entertaining components are used by web developers to generate the website seen on the web technique.

Web developers use markup terminology, such as HTML for framework and CSS for demonstration as well as JavaScript to add communication to create websites that can be study by web surfers. As a whole, the procedure of web style can involve conceptualization, preparing, generating, post-production, analysis, and marketing. The website is sailed by using back links, which are generally pink and underlined but can be made to look like anything the developer needs. Images can also be back links. Read more…

The best thing about the future is that it comes one day at a time.

Abraham Lincoln

The essential part of creativity is not being afraid to fail."
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Paul Smith 1

Posters for Tinker Tailor Soldier Spy by Paul Smith

Sir Paul Smith has designed a series of four silk-screen posters to celebrate new movie Tinker Tailor Soldier Spy, released later this month. The posters (which come in editions of 50 and are signed by Smith) will be sold for £100 each, with all profits going to Maggie’s Cancer Caring Centres.


Levi’s ad yanked over riot police scene

Levi’s is postponing the UK premiere of its global ‘Go Forth’ ad due to a sequence in the film that features a young man confronting a line of riot police. (Levi’s: controversial scene from global ‘go forth’ campaign)

The scene from the brand’s first global campaign appears 47 seconds into the ad. It launched on Facebook on Monday and was due to run on UK television and in cinemas later this month. However in the wake of the widespread rioting and looting this week the ad’s UK premiere has been postponed. The campaign will continue to go ahead in all other countries.

Levi’s has said it has made the move out of “sensitivity” and it intended the scenes in the ad “in the spirit of positive action and optimism”. The 60-second ‘Now is Our Time’ ad was created by Wieden+Kennedy Portland. It builds on the brand’s 2009 and 2010 campaign ‘Go Forth’ and features Levi’s Fall 2011 collection.


Street Tag iPhone app: Graff up London scot-free

As part of its Street Summer season of programming and events, Channel 4 has created an iPhone app called Street Tag that allows users to virtually graff any wall or surface they fancy using their iPhones…

Essentially, the app is an augmented reality toy which turns your phone into a can of virtual spray paint. “Using the phones camera mode, it lets you graffiti the streets in real time,” explains Alice Tonge of 4Creative who worked on the app. “You can adorn everything and anything, even those buildings you never thought possible, and not get arrested for it. Plus you can geo-tag it so others can see your work.”

We’ve had a go with the app and its ability to recognise walls – and let the virtual paint sit flat on them – is really  impressive. It’s a shame our graff skills are far too lame to be able to share with you.

The app is free and available via iTunes

Street Tag credits:

Creative agency 4creative
Art director/copywriter Alice Tonge
Creative director Tom Tagholm
Digital producer Syed Naqvi
Account director Stephen Johnstone
Marketing manager Gagan Rehill, Channel 4
Development and build Brothers and Sisters, Sibling


New typeface: Bella from Face37

British designer Rick Banks of Face37 has just released his latest typeface, Bella, designed, he tells us, in the classical French Didot style, but based on letterforms by Herb Lubalin, John Pistilli and Jan Tschichold. Featuring extremely thin hairlines, Bella is best suited for use at large display sizes.

Bella is available through hypefortype.com

Rick Banks is also the designer of Type Trumps card game which we blogged about back in 2007 here and also when he released Type Trumps 2 in early 2010, here.

Web designers and developers often overlook printed marketing materials.

But on occasion, they can come in very handy: at conferences, when meeting face-to-face with clients, or when running into someone they might want to do business with. Having business cards is a great way to promote yourself in the physical world.

Of course, since web design is a creative field, you’ll want your business card to serve as a sort of mini portfolio that displays your skills. You should put the same time and energy into designing your business cards that you put into designing a website.

And the skills necessary to design a business card can be easily adapted from those that are required to design a website.