The Design Museum Shop has a new identity. Build’s friendly, fun scheme has been superseded by Spin’s elegant, pared back approach. Graphic design in microcosm. Five years ago, the Design Museum shop adopted a new visual identity system created by Build.
“We tried numerous approaches, many of them serious, even a little high-brow,”
the studio said of its work on the project.
“The end result was much more fun, approachable and of course enticing, to get feet through the shop door at the end (or the start) of a visit.”
That scheme has now been replaced with a new one by Spin (as we reported here) which aligns the shop much more closely with the main Museum brand (merely adding +SHOP to the existing GTF-designed mark) and elegantly employs a simple line as a graphic device to tie the scheme together. Read more…
Design trends for this year are bold and aim to grab audience attention.
The focus is still on aesthetics but functionality is also crucial. Web style is the procedure of preparing and developing a website. Textual content, pictures, electronic marketing and entertaining components are used by web developers to generate the website seen on the web technique.